Hallertau
The Keeper.
A reusable glass bottle.
“Outstanding concept for our times”
— Judges comments, AIBA Awards
“This out-of-the-box thinking makes for a beer bottle that everyone will want to get their hands on”
Photo credits: Hallertau Brewery
Project Info
Hallertau is a leading independent brewery and pioneer of the New Zealand craft beer industry.
Beer packaging has quickly become a blurry wall of generic cans, so we set out to blaze our trail with a new and innovative glass bottle design.
The distinctive Keeper bottle is designed to be reusable, and comes with a simple set of instructions; Drink, Keep, Re-Use, Repeat!
Featuring a duel neck finish, the 1.0 ltr bottle can be sealed by a traditional crown cap or swing-top closure, enabling the bottle to be reused, indefinitely. The geometric profile reflects the beers bold flavours - whilst a large 360-degree shoulder embossing allows the structural packaging to be identified without the need for a label. Embossed around the base is ‘please refill when empty’, a play on words borrowed from an antique Grey & Menzies* ceramic flagon, encouraging customers to refill with more beer or anything else that tickles one’s fancy.
An extension to this family is a custom 400 mL glassware that complements the new bottle designs, enhances the aroma of the beer, and provides a better drinking experience.
*Grey & Menzies: A New Zealand bottle manufacturing company formed in 1902.
Country New Zealand, Rarotonga
Category Beverage
Material Glass
Sizing 1.0 ltr, 400 mL Glassware
Awarded:
Finalist - 2021 BEST Design Awards
Silver - 2021 BEST Design Awards
Gold - 2022 AIBA Awards
Trophy Winner - 2022 AIBA Awards
Best Beer Packaging Design Award - 2022 DesignRush